App store optimization

App Store Optimization (ASO) is the process of improving search visibility, conversion rates and organic installs in the Apple App Store and Google Play Store.

App Store Optimization can deliver higher ROI than any other marketing channel.

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Increased Search visibility

70% of all apps are discovered via App Store search (Apple 2016)

More Quality Installs

ASO gives an average of 20-40% uplift in organic installs post optimization

Higher LTV = More Revenue

The LTV of organic users can be 3-5x that of paid media
  1. MOBILE FIRST DATA
  2. PROPRIETARY ANALYSIS METHODS
  3. MORE THAN JUST KEYWORDS
  4. LOCALIZATION NOT TRANSLATION
  • Proprietary mobile first data

    Web based keyword tools simply won't do. We use unique App Store keyword data for optimization.
  • PROPRIETARY ANALYSIS METHODS

    We work in code, not Excel. Our data science team has produced over 30 proprietary formulas and metrics for measuring ASO performance.
  • More than just keywords & images

    We optimize over 10 touch points in order to improve visibility and conversion rates within the app stores.
  • Localization not translation

    We have keyword data for over 30 markets and fully localize each market individually including user behavior and competitor insights.

Where to next?

MOBILE STRATEGY

Here

CONVERSION OPTIMIZATION

Or Here

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