app store optimization

App Store Optimization is an essential tactic to improve your organic growth. However, executing it effectively for lasting results requires both experience and dedicated resources. Cheap tools and blog posts can only take you so far.

We use proprietary methods and data built up from thousands of optimizations to steer the growth strategy for your app. Our team of over 25 people executes hundreds of tests every month. This means that we know exactly how to uncover what will work for your business.

Proprietary app store data icon The ASO Co London

proprietary app store data

Web based keyword tools simply won't do. We use our own in-house tools to gather the data that matters in over 30 markets.

Expertise in testing and analysis icon The ASO Co London

expertise in testing and analysis

We work in code, not Excel. Our data science team has produced over 30 proprietary formulas and metrics for measuring ASO performance.

More than just keywords and images icon The ASO Co London

more than just keywords & images

We optimize over 10 touch points to improve visibility and conversion rates within the app stores. We fully localize each market individually, considering user behavior and competitor insights.

Increased Search Visibility

70% of all apps are discovered via App Store search (Apple 2018)

More quality installs

ASO gives an average of 30-50% uplift in organic installs post optimization

Higher LTV = More revenue

The LTV of organic users can be 3-5x that of paid media

where to next?
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