About us

The ASO Co was started from one belief, that optimizing your current assets is as important as how you promote your business.

We have over 20 passionate ASO and mobile strategy specialists with expertise in all areas of organic mobile growth

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Meet the team

James Bott
CEO & Co-founder

James has over a decade of digital and mobile marketing experience with his past 4 years being spent as Global Business Director at one of the leading mobile marketing agencies. James has worked closely with many global clients including Amazon, Alibaba, Open Table, Skyscanner, World Remit, Flipkart (India) and RetailMeNot on ASO, mobile strategy and marketing projects.

Thomas Twigg
CSO & Co-founder

Thomas has a decade of experience in digital marketing, the past 5 years focused solely on mobile. As Head of Strategy for a leading mobile marketing agency he has lead global mobile strategies for the likes of Microsoft, Amazon, JUST EAT, MixRadio, Time Out, Zoopla, and John Lewis. In this role he covered everything from acquisition strategy, customer and market research and ASO.

Arthur Kolayan
Business Development Director

Arthur has spent the last 2 years working for a SaaS business improving web to foot traffic generation for the likes of Tesco, Diesel and Clarks. Prior to that he was selling and producing sound design services to game development companies.

Grace Temporal-sorabji
Account Manager

Grace graduated a year ago from Warwick University with a First Class degree in History of Art, having lived and studied in both Italy and Australia. In the past year she established and grew the graduate recruitment sector of the UK’s largest student news site, project-managing creative campaigns for global household names such as L’Oréal and Unilever. Grace now works across our accounts on ASO, market research and strategy.

Nil Sangarabalan
Account Director

Nil has spent the last five years working for a leading mobile marketing agency. Her position there, as a Senior Planner/Buyer, took her from London to New York to San Francisco. In this role, Nil worked closely with clients such as Amazon Kindle, Amazon Local and Microsoft Mobile to manage each stage of their mobile advertising campaigns – from strategy through to execution.

Gus Chadney
Lead Data Scientist

Gus has spent the last year working as a data scientist for an energy startup, predicting UK electricity demand with neural networks. Before that, he worked as a consultant for a financial services software provider, implementing a trading system for clients in London, Hong Kong and Copenhagen.

Daniella Shaw
Account Executive

Daniella has joined our team as a young, enthusiastic Account Executive, just having finished an internship at a well-known online marketing agency in London. Working alongside Account Manager, Grace Temporal-Sorabji, she aims to leave her mark in the world of ASO.

Philippa Page
Client Services Director

Philippa has eight years’ experience in the online advertising technology industry, starting in the old days of Mobile WAP Search! She previously worked within search, for a mobile DSP and an Ad-Server, Philippa has managed the accounts of global entities including Yahoo!, Google, Heineken, TUI and O2. Philippa leads the Client Services team.

Charlotte Collins
Lead Designer

Charlotte graduated from the University of Leeds with a First-Class Honours in ‘Graphic and Communication Design’. Since graduating, she has worked on the prestigious L’Oreal account at Maxus, planning and buying media across print, digital, OOH and radio. Charlotte is now our lead designer, working closely with clients to maximise creative and make them stand out from the crowd.

Annemarie Kowollik
International Copywriter

Annemarie is our copywriter and translator for English, German, French and Spanish. She created, optimized and translated copy for international brands such as Amazon, Expedia and Groupon before joining us. Annemarie draws on a master’s degree in Global Marketing from the University of York as well as thorough linguistic training in Germany to deliver on-brand ASO copy.

Alfie Williams
Data Executive

Alfie is fresh out of education to start a career in data analysis and the technology sector. His passion for technology and data has brought him into the role of Data Executive. Working with Lead Data Scientist, Gus Chadney, Alfie is helping to solve some of the biggest problems in ASO!
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