About us

The ASO Co was started from one belief, that optimizing your current assets is as important as how you promote your business.

The ASO Co are proud to be part of Jellyfish, the world’s biggest boutique agency.

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Meet the team

James Bott
CEO & Co-founder

James has over a decade of digital and mobile marketing experience with his past 4 years being spent as Global Business Director at one of the leading mobile marketing agencies. James has worked closely with many global clients including Amazon, Alibaba, Open Table, Skyscanner, World Remit and Flipkart (India) on ASO, mobile strategy and marketing projects.

Thomas Twigg
COO & Co-founder

Thomas has a decade of experience in digital marketing, the past 5 years focused solely on mobile. As Head of Strategy for a leading mobile marketing agency he has lead global mobile strategies for the likes of Microsoft, Amazon, JUST EAT, MixRadio, Time Out, Zoopla, and John Lewis. In this role he covered everything from acquisition strategy, customer and market research and ASO.

Arthur Kolayan
Business Development Director

Arthur leads our Global Business Development efforts and can often be seen working the room at mobile events around the world. Arthur has an in-depth understanding of ASO and mobile marketing in general as prior to working at The ASO Co he built and launched his own messaging app, and also worked in SEO for a number of years.

Nil Sangarabalan
Operations Director

Nil internally manages the delivery of our key services to our clients and works closely with each department to iterate and improve our optimisation process as a whole. Prior to working at The ASO Co, she spent five years at a global mobile marketing agency where she implemented processes internally to improve efficiency amongst teams, provided weekly updates on business forecast and revenue to inform key business decisions and managed the opening of a new office in San Francisco.

Philippa Page
Client Services Director

Philippa has ten years’ experience in the online advertising technology industry, starting in the old days of Mobile WAP Search! She previously worked within app development, search, a mobile DSP and an Ad-Server, where she managed the accounts of global entities including Yahoo!, Google, Heineken, TUI and O2. Phil oversees all client accounts and heads up the accounts team.

Charlotte Collins
Lead Designer

Charlotte graduated from the University of Leeds with a First-Class Honours in ‘Graphic and Communication Design’. Since graduating, she has worked on the prestigious L’Oreal account at Maxus, planning and buying media across print, digital, OOH and radio. Charlotte is now our lead designer, working closely with clients to maximise creative and make them stand out from the crowd.

Alfie Williams
Data Analyst

Alfie is fresh out of education to start a career in data analysis and the technology sector. His passion for technology and data has brought him into the role of Data Executive. Working with Lead Data Scientist, Gus Chadney, Alfie is helping to solve some of the biggest problems in ASO!

Abby Brosgill
Senior Copywriter

Abby leads our copywriting team, ensuring our clients receive a seamless blend of optimized, on-brand content. Drawing on methodologies learned from years of PhD research, she is a master wordsmith and content strategist, developing new metadata processes to enhance app store performance.

Andras Patyi
Data Scientist

Andras is the king of data and visualisation. He works very closely with our accounts and data team to ensure that we are making the right decisions with regards to App Store Optimisation. He also converts the billions of rows of data we crunch on a daily basis, putting them into a format that is easily digestible - no easy feat!

Francesco Cracolici
Business Development Executive

Francesco holds a degree in Business and Marketing from the University of Palermo and has been working in Sales and Business Development for the past three years. Francesco helps customers optimise their acquisition channels and grow their global footprint in order to increase revenue.

Hannah White
Graphic Designer

Hannah sits in our creative team and is leading the way when it comes to App Store design. She has produced and executed thousands of A/B tests globally and develops appealing content for increased conversion within the App Stores. Hannah's designs are viewed by millions of people on a daily basis.

Irma Petrikaite
Account Manager

Irma has worked in agencies for a number of years focusing on multiple marketing channels including mobile. Her diverse background allows her to help clients with their mobile growth and ASO strategies, but also to see where it fits in to the bigger picture.

Jenny Crook
Performance Director

Jenny is a mobile acquisition and growth specialist. She previously worked in the marketing launch team of a new lifestyle and events app which she grew from 0 to 50,000 users in the first six months. Before that, she worked for one of the largest mobile marketing agencies in the world, where she ran global performance campaigns for apps including Skyscanner, JUST EAT and John Lewis.

Natasha Denby
International Copywriter

A linguist and content creator, Natasha creates top-performing metadata strategies for our biggest clients. Drawing from her experience as an editor at a global publishing company, she builds best practice guidelines for ASO copy and produces on-brand, compelling copy for English and German-speaking markets.

Oli Roche
Account Executive

Oli sits in the Account Management team and has quickly become the lead on a number of global clients. Oli is an expert in ASO and works tirelessly to ensure that our clients receive great results and a world class service.

Warwick Rommelrath
Data Analyst

Warwick has built up a wealth of experience in Data Analysis, working for over 4 years in the oil and advertising industries. Leading the data analysis of our ASO product, he is involved in all aspects; automation, delivery and performance. He uses data driven decisions to overcome challenges in ASO and translates the results into an easily digestible format for clients. Expect to see him delivering your amazing ASO results!

Janeaya Hooper
Graphic Designer

Janeaya combines knowledge from her previous graphic work in retail, branding and digital design for many international brands, and applies those skills to her ASO work. She continues to develop her mobile and ASO design skills to deliver high quality designs and findings to the clients she works with.

Sophie Jones
Accounts Payable

Sophie is our dedicated finance person, making sure that all our clients are billed on time and that all our finances are in tip top shape. When she's not working spreadsheets she likes to walk her dog in the countryside.

Miguel Carvalho
Data Analyst

Miguel is a data guru. Getting quick insights and analytics out of large datasets, speeding up processes and expanding possibilities through coding is what gets him up in the morning. He joined the Data Team to do just that, packing experience ranging from business to computer science in places like Google and Imperial College London. In his spare time, you can find him playing pop bangers and power ballads on his piano.

Kyuta Klinger
Senior Business Development Manager

Having started his career as a corporate marketeer and then as an Account Manager for a number of Branding and Design agencies, Kyuta has transitioned into the world of Mobile Marketing. He looks to leverage his integrated marketing experience to help clients optimise their mobile user acquisition channels and as well as their global reach.

Charlie Hunt
Campaign Executive

Charlie joins The ASO Co as a campaign executive, dedicated to optimising client’s search ads campaigns. He has experience working within a global media owner’s advertising department on radio and digital audio and is now working to translate what he has learnt into results for his clients at The ASO Co.

Sophie Dyer

Sophie comes from an editorial and marketing background. She has worked with clients including Starbucks, Twitter and Swarovski and led an entire diversity content campaign to encourage equal opportunities and representation in the workplace. Dedicated to ensuring that clients are happy with their copy, Sophie draws on her market knowledge to help create quality metadata.

Joshua Wallace
Account Executive

Josh sits in the client service team as an account executive. Having previously worked in marketing for a leading transport network company. His experience in partnership marketing has allowed him to provide clients with a great service.

Devrishi Sagar
Data Analyst

Since finishing his degree in Geology, Dev's passion for technology and analytics has led him into the role of Data Analyst, where he is dedicated to help solve and overcome data challenges within ASO.

Kane Kim
Account Executive

Having just completed his degree in Philosophy, Kane's previous experience in the PR industry and his knowledge of the Korean market has led him to thrive as an Account Executive. His ambitious attitude and knack for strategic thinking continues to support The ASO Co's clients.

Georgina Bragg
Graphic Designer

With a background in branding design, Georginas agency experience pathed the way for her transition into the digital mobile space. She combines her industry experience, along with her customer service knowledge, to create result driven creative in the world of ASO.

Tamara Mulgirigama
Account Manager

Tamara has several years of agency experience, leading fully integrated global campaigns for a number of clients, including app awareness and strategy. She is also a keen linguist and uses her skills in French, Spanish and Chinese to service the wide variety of clients at The ASO Co.
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