Meet the team
James BottJames has over a decade of digital and mobile marketing experience with his past 4 years being spent as Global Business Director at one of the leading mobile marketing agencies. James has worked closely with many global clients including Amazon, Alibaba, Open Table, Skyscanner, World Remit and Flipkart (India) on ASO, mobile strategy and marketing projects.
CEO & Co-founder
Thomas TwiggThomas has a decade of experience in digital marketing, the past 5 years focused solely on mobile. As Head of Strategy for a leading mobile marketing agency he has lead global mobile strategies for the likes of Microsoft, Amazon, JUST EAT, MixRadio, Time Out, Zoopla, and John Lewis. In this role he covered everything from acquisition strategy, customer and market research and ASO.
CSO & Co-founder
Arthur KolayanArthur leads our Global Business Development efforts and can often be seen working the room at mobile events around the world. Arthur has an in-depth understanding of ASO and mobile marketing in general as prior to working at The ASO Co he built and launched his own messaging app, and also worked in SEO for a number of years.
Business Development Director
Grace Temporal-SorabjiGrace began her career directing advertising strategies for global household names such as L'Oreal and Unilever. Since then she has provided direction and training across 400+ optimisations for 50+ brands globally. She now leads strategies across our internal growth & culture, as well as our clients' growth & ASO.
Nil SangarabalanNil leads a team of copywriters and designers to produce the most optimised content for our clients’ app store pages. Prior to working at The ASO Co, she spent five years at a global mobile marketing agency where she executed advertising campaigns for brands such as Amazon Kindle and Microsoft Mobile and implemented processes internally to improve efficiency amongst teams.
Gus ChadneyGus has a background in Data Science, ranging from financial data analysis to machine learning in the energy sector. He is now responsible for The ASO Co's growing data team, using data to drive decision making across all areas of the business, and striving to innovate in the world of mobile marketing.
Philippa PagePhilippa has eight years’ experience in the online advertising technology industry, starting in the old days of Mobile WAP Search! She previously worked within search, for a mobile DSP and an Ad-Server, where she managed the accounts of global entities including Yahoo!, Google, Heineken, TUI and O2. Philippa leads the Client Services team.
Client Services Director
Charlotte CollinsCharlotte graduated from the University of Leeds with a First-Class Honours in ‘Graphic and Communication Design’. Since graduating, she has worked on the prestigious L’Oreal account at Maxus, planning and buying media across print, digital, OOH and radio. Charlotte is now our lead designer, working closely with clients to maximise creative and make them stand out from the crowd.
Alfie WilliamsAlfie is fresh out of education to start a career in data analysis and the technology sector. His passion for technology and data has brought him into the role of Data Executive. Working with Lead Data Scientist, Gus Chadney, Alfie is helping to solve some of the biggest problems in ASO!
Abby BrosgillAbby leads our copywriting team, ensuring our clients receive a seamless blend of highly optimised content in line with their brand. With a PhD in Classics from the University of Edinburgh, she is a master wordsmith, producing some of our best-performing optimisations for Italian and English speaking markets.
Andras PatyiAndras is the king of data and visualisation. He works very closely with our accounts and data team to ensure that we are making the right decisions with regards to App Store Optimisation. He also converts the billions of rows of data we crunch on a daily basis, putting them into a format that is easily digestible - no easy feat!
Francesco CracoliciFrancesco holds a degree in Business and Marketing from the University of Palermo and has been working in Sales and Business Development for the past three years. Francesco helps customers optimise their acquisition channels and grow their global footprint in order to increase revenue.
Business Development Executive
Hannah WhiteHannah sits in our creative team and is leading the way when it comes to App Store design. She has produced and executed thousands of A/B tests globally and develops appealing content for increased conversion within the App Stores. Hannah's designs are viewed by millions of people on a daily basis.
Irma PetrikaiteIrma has worked in agencies for a number of years focusing on multiple marketing channels including mobile. Her diverse background allows her to help clients with their mobile growth and ASO strategies, but also to see where it fits in to the bigger picture.
Jenny Crook Jenny is a mobile acquisition and growth specialist with over 7 years of advertising experience. She spent the last year launching a new lifestyle and events app which she grew from 0 to 50,000 users in the first six months. Before that, she worked for one of the largest mobile marketing agencies in the world, where she ran global performance campaigns for apps including Skyscanner, JUST EAT and John Lewis.
Jorge Cerrato PachecoFrom his previous experience at a mobile marketing agency in Shanghai, Jorge has expert knowledge of the South East Asian mobile market. He is also well-versed in strategy media planning and performance-based advertising. Jorge manages some of The ASO Co’s leading clients – he also speaks fluent Mandarin!
Natasha DenbyBefore joining the ASO Co, Natasha worked on the editorial teams of Palgrave Macmillan in London and Springer Nature in India. She holds a Master’s degree in English Linguistics from the University of Heidelberg and writes copy for English and German-speaking markets.
Liv Stirrat Liv has a wealth of experience working in the mobile advertising industry. She previously worked for a mobile web specialist advertising agency as well as an in-app focused advertising company, where she was lead account manager. Liv has managed many high prrofile accounts including Disney, Peugeot, Heineken & Sony Pictures.
Oli RocheOli sits in the Account Management team and has quickly become the lead on a number of global clients. Oli is an expert in ASO and works tirelessly to ensure that our clients receive great results and a world class service.
Neel SoodNeel began his career as a financial analyst in Los Angeles, before realising that the written word was his calling. He's worked for agencies in three countries, producing high-quality content for international brands. Now based in London, he speaks fluent French and writes for both English and French-speaking markets.
Warwick RommelrathPrior to joining, Warwick built up a wealth of experience analysing and visualising data for the oil industry. Now working closely with the rest of the data team he applies this unique perspective to overcome data challenges in ASO.
Janeaya HooperJaneaya combines knowledge from her previous graphic work in retail, branding and digital design for many international brands, and applies those skills to her ASO work. She continues to develop her mobile and ASO design skills to deliver high quality designs and findings to the clients she works with.
Sophie JonesSophie is our dedicated finance person, making sure that all our clients are billed on time and that all our finances are in tip top shape. When she's not working spreadsheets she likes to walk her dog in the countryside.