About us

The ASO Co was started from one belief, that optimizing your current assets is as important as how you promote your business.

We have over 25 passionate ASO and mobile strategy specialists with expertise in all areas of organic mobile growth ready to work with you.

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Meet the team

James Bott
CEO & Co-founder

James has over a decade of digital and mobile marketing experience with his past 4 years being spent as Global Business Director at one of the leading mobile marketing agencies. James has worked closely with many global clients including Amazon, Alibaba, Open Table, Skyscanner, World Remit and Flipkart (India) on ASO, mobile strategy and marketing projects.

Thomas Twigg
CSO & Co-founder

Thomas has a decade of experience in digital marketing, the past 5 years focused solely on mobile. As Head of Strategy for a leading mobile marketing agency he has lead global mobile strategies for the likes of Microsoft, Amazon, JUST EAT, MixRadio, Time Out, Zoopla, and John Lewis. In this role he covered everything from acquisition strategy, customer and market research and ASO.

Arthur Kolayan
Business Development Director

Arthur leads our Global Business Development efforts and can often be seen working the room at mobile events around the world. Arthur has an in-depth understanding of ASO and mobile marketing in general as prior to working at The ASO Co he built and launched his own messaging app, and also worked in SEO for a number of years.

Grace Temporal-Sorabji
Strategy Director

Grace began her career directing advertising strategies for global household names such as L'Oreal and Unilever. Since then she has provided direction and training across 400+ optimisations for 50+ brands globally. She now leads strategies across our internal growth & culture, as well as our clients' growth & ASO.

Nil Sangarabalan
Production Director

Nil leads a team of copywriters and designers to produce the most optimised content for our clients’ app store pages. Prior to working at The ASO Co, she spent five years at a global mobile marketing agency where she executed advertising campaigns for brands such as Amazon Kindle and Microsoft Mobile and implemented processes internally to improve efficiency amongst teams.

Gus Chadney
Data Director

Gus has a background in Data Science, ranging from financial data analysis to machine learning in the energy sector. He is now responsible for The ASO Co's growing data team, using data to drive decision making across all areas of the business, and striving to innovate in the world of mobile marketing.

Philippa Page
Client Services Director

Philippa has eight years’ experience in the online advertising technology industry, starting in the old days of Mobile WAP Search! She previously worked within search, for a mobile DSP and an Ad-Server, where she managed the accounts of global entities including Yahoo!, Google, Heineken, TUI and O2. Philippa leads the Client Services team.

Charlotte Collins
Lead Designer

Charlotte graduated from the University of Leeds with a First-Class Honours in ‘Graphic and Communication Design’. Since graduating, she has worked on the prestigious L’Oreal account at Maxus, planning and buying media across print, digital, OOH and radio. Charlotte is now our lead designer, working closely with clients to maximise creative and make them stand out from the crowd.

Alfie Williams
Data Analyst

Alfie is fresh out of education to start a career in data analysis and the technology sector. His passion for technology and data has brought him into the role of Data Executive. Working with Lead Data Scientist, Gus Chadney, Alfie is helping to solve some of the biggest problems in ASO!

Abby Brosgill
Senior Copywriter

Abby leads our copywriting team, ensuring our clients receive a seamless blend of highly optimised content in line with their brand. With a PhD in Classics from the University of Edinburgh, she is a master wordsmith, producing some of our best-performing optimisations for Italian and English speaking markets.

Andras Patyi
Data Scientist

Andras is the king of data and visualisation. He works very closely with our accounts and data team to ensure that we are making the right decisions with regards to App Store Optimisation. He also converts the billions of rows of data we crunch on a daily basis, putting them into a format that is easily digestible - no easy feat!

Francesco Cracolici
Business Development Executive

Francesco holds a degree in Business and Marketing from the University of Palermo and has been working in Sales and Business Development for the past three years. Francesco helps customers optimise their acquisition channels and grow their global footprint in order to increase revenue.

Hannah White
Graphic Designer

Hannah sits in our creative team and is leading the way when it comes to App Store design. She has produced and executed thousands of A/B tests globally and develops appealing content for increased conversion within the App Stores. Hannah's designs are viewed by millions of people on a daily basis.

Irma Petrikaite
Account Executive

Irma has worked in agencies for a number of years focusing on multiple marketing channels including mobile. Her diverse background allows her to help clients with their mobile growth and ASO strategies, but also to see where it fits in to the bigger picture.

Jenny Crook
Performance Director

Jenny is a mobile acquisition and growth specialist with over 7 years of advertising experience. She spent the last year launching a new lifestyle and events app which she grew from 0 to 50,000 users in the first six months. Before that, she worked for one of the largest mobile marketing agencies in the world, where she ran global performance campaigns for apps including Skyscanner, JUST EAT and John Lewis.

Jorge Cerrato Pacheco
Account Manager

From his previous experience at a mobile marketing agency in Shanghai, Jorge has expert knowledge of the South East Asian mobile market. He is also well-versed in strategy media planning and performance-based advertising. Jorge manages some of The ASO Co’s leading clients – he also speaks fluent Mandarin!

Natasha Denby
International Copywriter

A linguist and content creator, Natasha creates top-performing metadata strategies for our biggest clients. Drawing from her experience as an editor at a global publishing company, she builds best practice guidelines for ASO copy and produces on-brand, compelling copy for English and German-speaking markets.

Oli Roche
Account Executive

Oli sits in the Account Management team and has quickly become the lead on a number of global clients. Oli is an expert in ASO and works tirelessly to ensure that our clients receive great results and a world class service.

Neel Sood
International Copywriter

Neel began his career as a financial analyst in Los Angeles, before realising that the written word was his calling. He's worked for agencies in three countries, producing high-quality content for international brands. Now based in London, he speaks fluent French and writes for both English and French-speaking markets.

Warwick Rommelrath
Data Analyst

Prior to joining, Warwick built up a wealth of experience analysing and visualising data for the oil industry. Now working closely with the rest of the data team he applies this unique perspective to overcome data challenges in ASO.

Janeaya Hooper
Graphic Designer

Janeaya combines knowledge from her previous graphic work in retail, branding and digital design for many international brands, and applies those skills to her ASO work. She continues to develop her mobile and ASO design skills to deliver high quality designs and findings to the clients she works with.

Sophie Jones
Accounts Payable

Sophie is our dedicated finance person, making sure that all our clients are billed on time and that all our finances are in tip top shape. When she's not working spreadsheets she likes to walk her dog in the countryside.

Miguel Carvalho
Data Analyst

Miguel is a data guru. Getting quick insights and analytics out of large datasets, speeding up processes and expanding possibilities through coding is what gets him up in the morning. He joined the Data Team to do just that, packing experience ranging from business to computer science in places like Google and Imperial College London. In his spare time, you can find him playing pop bangers and power ballads on his piano.

Kyuta Klinger
Senior Business Development Manager

Having started his career as a corporate marketeer and then as an Account Manager for a number of Branding and Design agencies, Kyuta has transitioned into the world of Mobile Marketing. He looks to leverage his integrated marketing experience to help clients optimise their mobile user acquisition channels and as well as their global reach.

Alexandre Milan
Data Engineer

Alex has background in Data Engineering, advertising data and transactional data. Since he finished his engineering studies he has been involved in data architecture projects to collect and store huge amounts of data to make detailed analysis possible. At The ASO Co he is responsible for gathering data from different platforms and building our next generation of technology.

Charlie Hunt
Campaign Executive

Charlie joins The ASO Co as a campaign executive, dedicated to optimising client’s search ads campaigns. He has experience working within a global media owner’s advertising department on radio and digital audio and is now working to translate what he has learnt into results for his clients at The ASO Co.
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